Memorabilia, souvenirs, mementos, monograms- our society treasures them. We are collectors. We emboss, engrave, customize, and personalize. We give so many gifts in our day to day lives for just about any occasion. And, we enjoy receiving gifts. We embroider blankets for weddings, bibs for babies, dog bowls for pets, backpacks for children, and golf bags for adults.

Items such as these are also given out regularly by businesses as promotional marketing products. But, do many of these entities know that there is a way to give them out to elicit maximized responses? There does exist a science, so to speak, regarding promotional products.

Promotional products can be simple, every day items- useful in nature, or humorous, or aesthetic. Deliberating on a particular product, its target audience, the thematic approach, and the intended outcome are the steps involved in the procedure of the science of promotional success. The basis of the product itself, as well as its price, is irrelevant in the equation. What are most important to concentrate on are the audience and the response that you desire to evoke.

Studies have been conducted and have proven that promotional products are equally if not more rewarding than other forms of advertising. Even during difficult financial times in which other mediums of advertising are shrinking, the promotional product method is still a leader in the marketing field and its existence has been affected minimally. This speaks volumes for its functionality. They work to attract potential clients, serve as thank you gestures to existing customers, reward and affirm employees, increase direct mail response rates, create anticipation and incentives for staff, lower accident and injury rates on the job, and heighten overall reports of job satisfaction. The results that have been studied and analyzed cannot be ignored. That some businesses lack the knowledge of the proper usage of promotional products could be understandable- but how is that some still recognize their unquestionable power?

When you start to assess the plusses of integrating promotional products into your routine, it really adds some perspective to a companys goals and ideals. It enhances the imagination and vision for what the future can hold. Promotional products begin to open up the range of possibilities.

Promotional products can begin at the beginning. Think about your brand. Marketing your special insignia is of major importance to your overall business plan. Customized products can show you another way of accomplishing this task. Here is yet another method that can be added to the other manners of promoting a brand.

Reflect on your employees. Our society is growing increasingly complex and the difficulties in attracting and maintaining employees are becoming more difficult each year. Recruiting quality people, rewarding them, awarding them, and motivating them are now commonplace among competitive businesses. The use of promotional products can serve as the medium in these situations. It is true that recognizing any employee is vital in todays industry, but moreover, sales people need a little extra in this area. Their drive and competitive edge needs are fed by various outside sources. Of course, promotional items inspire, motivate, and remind those sales employees of their full potential.

In relation to your clients, these simple customized products have the potential to manifest your inquirers into your longstanding, trusted customers. They differentiate you from the competition. They show your gratitude. They solidify contacts.

Working with promotional products facilitates your companys process of examining where you are realistically and where you would like to go. They help you to brainstorm concrete ways to reach the clientele you want and the goals you have established.
If you are starting from scratch or if you have never implemented promotional products into your marketing strategy, it could difficult to decide where to start. In any case, a promotional professional can assist you with questions and offer suggestions and ideas. They can work with you to plan your unique campaign so that the products you give out demonstrate the creativity you desire and impress your recipients in the manner that you envision.

Anyone, any business, any department, any line of work can use promotional products. If your affiliation is just starting out, celebrating an anniversary, expanding, moving to a new location, broadening its scope, or differentiating its services, without a doubt it is an excellent candidate for an innovative promotional campaign involving products. Regardless of your companys views on size or revenue, promotional items can beneficially help with the materialization of your future goals.

Author: Rick Sheldon has 18 years experience in the Promotional Items Industry and is currently CEO of Save on Promotional Products Inc. a Discount Online Promotional Products Company He can be contacted at 1-800-204-0525 or go to his site: Promotional Tote Bags

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On a ranch near the Big Horn Mountains of Wyoming a rancher listens to the pickup door squeal as it protests being opened. Hes been up since five and watches as the sun begins to peek over the mountains to the east.

He tips his hat back and stretches as bones pop and crackle. He downs another mouthful of what will have to pass as coffee and gazes at the cattle waiting on the other side of the fence.

He backs his horse out of the trailer and saddles up. Soon other trucks arrive and a bunch of men work to get the cattle in the corral.

Other vehicles arrive and a full meal is spread for those working the cattle.

Some cattle will be dehorned, some vaccinated and all will be branded. Its not that he enjoys the pain a branding has on his herd as much as he is interested in maintaining the integrity of the herd.

After all, its not uncommon for a fence to blow down and a brand is the only way to know for sure which cattle belong to which rancher.

When anyone looks at these cattle there will be no doubt who they belong to they bear the mark of the owner.

This is a picture of web branding. Your site, your company description, your logo and your content should all help easily identify you and set you apart from every other site on the World Wide Web.

Branding is an important element. Without it no one knows who you really are.

Branding your website is never easy it requires careful attention to detail and you may have to call in some help to figure everything out.

Web branding helps maintain the integrity of your site by making sure your site visitor understands there is something unique and identifiable about your business.

The idea of web branding may be difficult for online business owners to understand let alone implement, but it all has to do with the development of concentrate core values and business principles that speak of integrity, character and personality.

As Ive mentioned in other articles, this process is not simply about commissioning a really impressive logo or even coming up with a positioning statement. It has to do with the core of who you are. Once you know that the information you have learned should filter into every aspect of your website.

Whether its cattle in Wyoming or a Web Site in Hong Kong branding is imperative.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects.

Make A Website in minutes with HighPowerSites or Build A Website with BuildAGreatSite.

Start your own ebook business and Resell Ebooks with BooksWealth.

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What is a pop up Stand? These are a portable display stand which can display an advertising, branding or corporate message.

Where should I use a pop up system? It is ideal for use at exhibitions, conferences, training events, sales meetings, reception areas, retail outlets or in public areas.

Why should I use a pop up stand? They are very lightweight and sold with a carry case, making them really easy for an exhibitor, trainer or sales person working alone, to transport these to any event. They are highly portable and very flexible when it comes to adding new graphics. They take up little space and provide an ideal expanding display stand which can be used again and again.

How do they work? They are constructed to hold and display printed flexible graphics which is held in place via a top and bottom rail. They come in a variety of sizes and styles. All Stands are constructed to be very lightweight, compact and portable for ease of use. They will come delivered in wheeled transit case ready for construction. Typically they take 10 minutes to erect depending on the model.

Are there different types and sizes? Yes. They come in 2 basic types. Graphic or Fabric (velcro friendly). Fabric paneled Pop up Stands work using an expanding frame which holds fabric panels to form a seamless backdrop. The Graphic style of stand work using an expanding frame which holds printed graphic panels to form a seamless display

Are there alternatives? For larger displays you can link some Pop up display models together to provide a bigger display area. Alternatively you can use a banner stands or modular graphic display kit which provider a larger more impressive graphic area.

Where can I get Pop up Stands? There are many suppliers of these Popup stands within the portable display marketplace. One such comprehensive resource for finding your Stands and displays is POD Displays. They are a leading supplier of this type of display and offer Guarantees on the stands themselves and the printed graphics.

Questions? If you have any questions regarding choosing a display system or seeing if it is right for you or your organization please contact by emailing me pop up stands

http://www.pod-exhibition-systems.co.uk/pop_up_stands.html

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Everyday consumers are bombarded with millions of marketing and advertising brands. Typically you will only remember a handful of them and more than likely they are big business names. Competition in the logo world is difficult, but with these tips your businesses will shine.

Take Time To Research

Discover what your competitors have already done. This is a must do for your business. It gives you a chance to see what has already been done, strengths, weaknesses and is a great brainstorming technique.

Research your internal business as well. Find adjectives that punctuate your organizations mission. What distinguishes your organization from competitors? Dig deep to reflect the overall feel and uniqueness inside.

During your research remember that anything can be used as your logo. Whether it be animals, abstract shapes, letters, numbers, nature, or animation. No matter what you choose they all can be used to create a recognizable symbol for your business.

In addition you will want to research your customer or target market. Take into consideration their lifestyle, values, needs, and demographics. An excellent way to identify with your audience is to uncover what they relate to.

Leave an Impression

Simplicity is key to a lasting impression. You must not awe your audience with overwhelming detail. Think of your logo as a smile that represents your company. This smile is filled with life that draws consumers in to discover what your business is all about.

When consumers see the Pepsi logo they immediately think cool, fun and pleasurable. Pepsi leaves a first-class memorable impression. Keep in mind although we live in a colorful society black and white are still recognizable and beautiful.

When creating your logo, internal, external, and audience research are vitally important to executing a successful logo. Logos are very simple, so keep yours simple. Have your logo represent your organizations brand, its products, identity and trademarks.

Let Kinetica Media guide you through the process and open your new world of communication. Visit us at http://www.kineticamedia.com

The author Malerie Giaimo is a spring Public Relations intern at Kinetica Media.

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Occasionally, I come across a brand so simple and precise I have to stand back and appreciate the austerity of it. Most often these brands are signature brands.

A copywriter friend signs her work Dina and its quite effective. Her name is simple, clean lined, and unique enough that its all she needs. Everyone in the industry recognizes her work, because it follows the simplistic style of her signature; straightforward, implicit, and concise.

Our current President is identifiable by his middle initial. Through all of history I imagine he will be recognized as George W.

Nobody has to tell you that Bugs is a bunny. Everyone knows that Bugs has long pink ears and a fluffy tail.

When a local business owner came to me this week with an issue about renaming her business, the solution was obvious. Her non-storefront location offered a blazing trail of business, if only there was an identification of what she provided. The secluded entry hidden behind a rock wall, prevented folks from seeing into the establishment, and her site offered no front windows. Since Leesa is a familiar name locally in food establishments, we embellished it and stopped there.

Leesas Backroom Diner was born. Gussied up with Leesas color pink the sign stands out, states a fact, and gets the job done, with simplicity. We painted the door Leesas signature color and lined the hallway leading to her dining room with the same color and posters of prime menu items. Of course, her tablecloths are pink and her waitresses dress in pastel pink uniforms. Everyone remembers Leesas because her brand is simple and recognizable.

When branding your business, remember: simplicity goes a long ways toward making your brand both recognizable and memorable.

2007 - Jan Verhoeff

Jan Verhoeff punctuates branding with identification. Recognition is the whole purpose behind putting your brand on your business. Get the recognition you deserve and learn the process of Branding your Market with your FREE subscription to The Branding Iron at http://brandyourmarket.com TODAY.

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In the world today, competition in the corporate world is getting stiffer day after day. Building brand awareness for companies in their respective markets, be it online or offline, has become so important that companies are spending tons of money on branding campaigns.

Using personalized corporate gifts to build brand is one of the oldest and most direct way that most companies are adopting. With the right gifts, you are on the right track to forge more loyalties from your consumers and build better brand connection with them.

Usually when it comes to end of the year, it is the hottest period for corporate gifts businesses. But for companies who are intending to use corporate gifts to build their corporate brandings, they will need to select the gift carefully, according to the position, industries, interests, and hobbies of the recipients.

Corporate gifts can also be used to show deep appreciation to your employees, by giving away the gift when there is any marriage, birth of new baby or promotion. This will encourage loyalty and strengthen team bonding and ties.

Putting company logo on gifts is a great way of advertising, but is should be appropriate for gifts which will be used daily such as drinking mugs or pens. If you are intending to give a personalized gift, do not include your logo on it. By putting your logo on inappropriate gifts can backfire and be extremely damaging to your corporate branding.

Some of the examples of appropriate gifts are alarm clocks, hampers, card holders, desk accessories, and tickets for show and travels.

One very important thing to bear in mind when you are intending to use corporate gifts to establish branding for your company is that quality is very important. Do not give something which has inferior quality although it may cost you less money. By giving away quality gifts to your consumers or employees, you will be able to establish a good impression of your company in their minds.

When it comes to using corporate gifts for branding, a lot of companies tend to over-order. Therefore, it will be wise of you to plan out a good estimated numbers of gifts and budget before you start to order them.

Internet corporate gifts suppliers offer better pricing for corporate gifts when compared to physical suppliers. These online suppliers are able to offer a better pricing as they have lesser overheads to cover as most of them operate directly through their websites only. This will enable them to pass on their savings to you.

Personalized corporate gifts are great to show your sincere thoughts to your recipients, and by giving away quality gifts, you will definitely create a good lasting impression of your brand in your recipient minds.

Cheow Yu Yuan is a freelance article writer and specializes in article marketing on the Internet.

This article is written for one of his clients in the corporate gifts industry, you can visit the website from the link below…

More Personalized Corporate Gifts at Below10DollarGifts.com

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Web branding is the skill of taking your product or service and finding ways to provide an emotional connection with the consumer. However, web branding may actually serve a dual purpose.

Certainly you want the consumer to connect with your business. This is your first objective in web branding. However, you may find that working with a coalition of partners may work to help brand something much larger. The travel industry has learned that they can successfully brand their overall services and the positive outcome of one travel site ultimately provides a positive outcome for other travel sites.

In farming you have pork or beef producers, in energy you have electric cooperatives and on the web you may find common product promotion may assist you in web branding. The combination of marketing and cross-promotional ideas can ultimately prove beneficial to many.

In fact, the combined effort of web branding may be felt in the area of knowledge-based articles from suppliers. These articles help in the marketing structure of your business and, because they are made available from suppliers, they have both authority and the ability to provide web branding impressions.

In boxing you have the one-two punch. In web branding you have the cooperative efforts of many combined with the unique ideas of one. Learn to accept the help that you can and then creatively work to make what youve learned your own.

You potential customers should come to your website only half interested in your product or service and leave feeling as if there is no product or service that could rival yours. This is accomplished though web branding. This is a place where you become storyteller, salesman, advocate and problem solver. The more answers you have to the questions raised the better your web branding endeavors will perform.

Responding quickly to consumer questions or concerns will further brand your site as a good place to do business. No site will ever be entirely perfect, but the best sites will not leave their customers in the dark. Such commitment may be hard work and you may wonder if its worth it, especially at start-up. However, the longer your business is active and the greater customer support you provide the stronger the web branding becomes.

Its possible you may have to work at web branding alone, but there may be a connected industry or coalition that you can involve yourself with that will strengthen your web branding ideas and further strengthen your position as an online entrepreneur.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects.

Make A Website in minutes with HighPowerSites or Build A Website with BuildAGreatSite.

Start your own ebook business and Resell Ebooks with BooksWealth.

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Brand Reputation Optimization (BRO for the acronym lovers!) is a concept I have been thinking a lot about and terminology I decided to coin. Brand Reputation Optimization refers to how an organization best positions its brand for long-term sustainability and success. Success in this case refers both to the bottom line and to applying socially responsible business practices sometime referred to as corporate social responsibility. Since the web is now the preferred method by which people receive and digest information, BRO focuses primarily on online practices though it often complements, or is a catalyst for offline engagement.

Search Engine Optimization (SEO) taught us that we can be proactive in helping people to discover companies and information online. However, now that every company has established an online presence, and given that the internet is increasingly the medium by which people receive their information (thus evolving their perceptions and first impressions) the key test becomes that of brand distinction and differentiation. As it turns out, like search engine optimization there are best practices and concrete actions that can be taken to distinguish and optimize your brand.

The most important aspect of BRO is to recognize that people build brands and brands drive revenues. Many a company and business fails to capitalize on its most valuable asset its own people. Social networks have taught us the power of passionate users and social media tool have helped us to unleash the power of collective intelligence often by breeding innovation organically. Passion drives engagement.

Brand Reputation Optimization has two central applications: Internal and External. Traditionally (and bound to continue going forward) is the primary focus of brand optimization on the external (such as interactions with media, the public and customers). Still it is important to reiterate that brands are in fact internally driven. If an organizations own people to do not believe in the underlying objectives and ethics, the brand will never flourish.

External optimization can be further segmented into Proactive and Reactive Actions. Traditionally, brand development has focused more on reactive actions such as responding to customer complaints, providing warranty services after the sale, or increasing transparency practices after Sarbanes Oxley. However, thanks to new technologies (in particular social media) we now have the opportunity to focus on building brands proactively.

This new era in brand building is largely made possible by an unprecedented ability to provide online engagement in a way never before possible (think Ajax interface and social media functionality). Following Metcalfs Law, the more people using a given system, the more valuable it becomes. Now that much of the Worlds population is embracing the internet as their primary medium for interactions (shopping, dating, research, collaboration, etc) the need for organizations to humanize and to appeal to people on more of an emotional level (as opposed to simply through the use of static text and image) is paramount.

The importance of Brand Reputation Optimization should not be underestimated and I look forward to seeing new applications of this concept going forward.

Sam Huleatt is an entrepreneur and MBA student who blogs at:
http://www.leveragingideas.com

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Just recently I was asked to do a talk for my good friend and co-author
of our best-selling book in Singapore titled Get Rich Now: 15
Strategies from a Self-made Millionaire, Dr Dennis Wee. (Dr Wee is one of
Singapores most celebrated entrepreneurs. Despite not having completed his
high school education, he managed to start and build up his own real
estate company, Dennis Wee Group, to become of Singapores leading real
estate companies generating S$3.8 billion worth of sales in 2006.)

He wanted me to share some marketing secrets with his real estate
agents and I was more than happy to do so because I believe theres so much
more that agents can do to position, brand and market their services.
Sadly, most agents, whether in real estate or financial services
(insurance) or any other industries, tend to see themselves just as a
salesperson. This perception of themselves is limiting their growth and income!

By thinking that they are just salespeople, they dont see the
possibilities of growing their careers into full-fledge businesses. There are
so much more benefits for someone to think big and build a big business,
compared to just existing, and making a living. Donald Trump said: If
youre going to be thinking, you might as well think big. But thats
another topic for another session.

Here, Im going to show you some detailed examples of how an agent can
differentiate himself using some simple positioning and branding
strategies that I have used with other clients to great success.

Many people perceive that being an agent in any industry is like being
a salesperson. Someone who is always competing with all the other
thousands of salespeople in the industry. To a certain extend it is correct.
Those other agents are also looking for the same deals that you are. It
is a matter of who gets the deal first. So they are relentlessly going
out there to cold prospect.

Now, I am not a fan of cold prospecting. To me, cold prospecting is
like bashing your head against the wall, hoping it will crumble before you
start bleeding most people just end up being very disappointed. Why do
you think new agents dont last long? I strongly suspect its because
they realized that their heads cant go against the wall.

But there are ways to turn the table around. In my talks I like to ask
the audience: Would you prefer to work hard and look for prospects, OR
would you prefer to let your prospects seek you out?

The answer is obvious.

But more than just having less work and an easier time, there are
deeper psychological advantages to being able to let your prospects seek you
out instead of you cold prospecting them. Simply said, when you seek
someone out, you will be open to the persons ideas, advice, expertise.
That is the reason you seek him/her out in the first placeto get expert
advice.

There wont be the wall of resistance youve grown accustomed to when
you cold prospect. In fact, now its them who are jumping over hoops to
seek you out in your domain. Man, its always exciting to talk about
this!

Believe me, its a whole new paradigm. Imagine you becoming a celebrity
overnight and people are just doing everything they can to get in touch
with you. Think of stars of reality shows like Survivor and American
Idol It is that powerful!

So how can you achieve that?

Lets look at a typical scenario:

You have probably have opened your letter box day after day only to
find it stuffed with piles of flyers from various real estate agents. Just
take a closer look. You will realize that all of them claim to be the
specialist in the area. Now if everyone is a specialist, then does it
matter who you call? Absolutely NOT!

But Im different from the rest. I have more experience, quality,
etc you protest.
Let me be upfront. It doesnt matter who you are or what your
background is. If the prospects dont recognize that straight away, you are just
like everybody else. No matter how different you think you really are.
Repeat after me: If you are like every-body else, you are a no-body.

Remember: Its all about their perception, not yours.

So instead of being just another area specialist, be different. So far
Ive not come across any agent who positions him/herself as the
specialist to serve first-time home buyers. Do you think that is powerful?
Absolutely!

First-time home buyers are inexperienced. They dont know what to
expect, what the whole buying process is going to be like, how long will it
take, what possible hiccups might occur, etc. They are in a place where
they dont know what they dont know. Do you think they have different
needs/concerns compared to those who have bought a house before? Of
course! If you are able to gain their trust, do you think they will look
for someone else?

The point is this: you have the information that first-time buyers are
looking for (in fact all real estate agents should know these
information). But by letting them know that you are the expert who can guide
them through the whole process safely, will in itself, earn you a closed
deal.

You might need to make some minor changes in the way you do things,
such as explaining the buying process more thoroughly, going through the
nitty gritty details that you wont normally need to with experienced
buyers, etc. But all these will help to cement your positioning and
branding as the expert to serve first-time buyers. And once your branding
gets out, you will be busy with so many referrals for other first-time
buyers. Is the first-time buyers market huge enough for you?

Once you have established your branding, it is easy to market your
services. You can easily get the publicity that once used to be impossible
for you. If the media wants to get an opinion on what first-time buyers
think about a new housing policy, who do they look for? They will
interview the expert (you). And after appearing in the media, you will have
gained even more credibility. Can you see how this will snowball into
your profits?

It all starts with creating a powerful positioning, branding and
marketing strategy that is suitable for you.

What other positioning can differentiate you? How about:
The property investments expert (investors love to work with those
who understand their investing needs, someone who is not just another
agent); or
Divorce cases specialist (they definitely have different needs as
compared to the usual buyers); or
Downgraders or upgraders; or
Serve only those looking for luxurious, high-end houses worth $XX
amount and above (your service must of course reflect that); and
Many more!

As you can see, it is critical to create a powerful positioning to get
your prospects to start looking specifically for you. I assure you Im
not an expert of the real estate industry. But Im an expert in
positioning, branding and marketing. These same principles can be applied in
other industries, such as the financial services industry, perfectly
well.

So start positioning yourself today!

Sant Qiu The Profit Strategistis a marketing, branding and copywriting expert who has helped many companies boost their profits by 30% and more in as little as 90 days. He delivers practical step-by-step What to do and How to do techniques to boost profits immediately. Visit his site for free powerful marketing tips. http://www.santqiu.com

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Even if you dont have an A list celebrity, you still need to make sure that the A Game is in place. Our policy over the years has been to spend as much time with the celebrity endorser as they will allow prior to any promotion or event. We want to go over as much as possible with them prior to the event. Nothing looks worse than coming to the event ill prepared. We make sure the celebrity endorser is well aware of as many of the details as possible. We also want them to know exactly what is expected of them and the time that is involved. We dont want them walking out in the middle of the event because the have a hot date. Our goal with each celebrity endorser is to prepare for a seamless event.

To insure a seamless event we always brief the celebrity days before the event with a little cheat sheet. Many times we create a script for them to follow, especially if any type of voice recording is involved. We want the celebrity endorser to know what to say but we also want them to sound convincing, compelling, in control, and knowledgeable.

Because we typically deal with retired male athletes, we are careful as to what condition they arrive to the event. Many years ago we had some of the most famous athletes in the world show up in such a state of having to much fun that it was hard for us to not want to go jump off the nearest bridge! The worst part of the whole experience was they did not care. I can remember a few times having to practically carry the athlete out to the event. Now, with experience, those days are long behind us. The only reason we bring this up is that not everyone who is a celebrity endorser clean and sober. Just make sure in advance you know and understand the person you are dealing with extremely well. It can only be to your benefit.

The A Game is the only way to play, just make sure prior to stepping up to the plate that you have everything in line. It always pays to be over prepared.

To be honest most of those days are behind us. Most of the older guys have cleaned up there act or just gotten to old for the game. That for sure is a positive if someone is looking at a retired athlete over a current athlete.

Copyright Ron Tyler 2007

Ron Tyler is a principal in TylerMarketing and the creator, along with a few other folks of the SuperBlog concept. Ron and his group have made a number of high level presentations using the SuperBlog as the media distribution alternative, with excellent results. The group will be rolling out its first SuperBlogs in April. The SuperBlog is a multi media concept created to solve the ever present problem of media communications and the shrinking opportunities for media placement in traditional channels. Ron can be contacted directly via email at rtyler51@comcast.net.

Article Source: http:///?expert=Ron_Tyler

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